The .planetfitness TLD on Freename carries the Planet Fitness brand string as a blockchain asset. For an organisation of Planet Fitness’s scale and reach, a sovereign blockchain namespace provides the onchain identity layer for verifiable credentials, partner documentation, and digital asset management.
A .planetfitness namespace is the onchain identity infrastructure for Planet Fitness — a blockchain-native extension that exists entirely outside the traditional DNS hierarchy, controlled by whoever holds the TLD asset on Freename.
How .planetfitness domains get deployed
Brand namespace
Planet Fitness's corporate identity documented under .planetfitness. A sovereign onchain identity layer for the organisation's global operations and subsidiary entities.
Verified partnerships
Partner relationships, licensing agreements, and commercial credentials issued as verifiable onchain records under .planetfitness. Tamper-resistant documentation auditable without access to internal systems.
Asset authentication
Digital assets, NFTs, and onchain collectibles authenticated under .planetfitness. A verifiable provenance layer for Planet Fitness's digital property portfolio.
x402 payment layer
AI agents operating under .planetfitness handle micropayments, credential verification, and automated transactions via the x402 protocol. The onchain commerce layer for Planet Fitness's digital operations.
Why the namespace case is compelling
Brand-exact string
The .planetfitness TLD carries Planet Fitness's exact brand string as a blockchain asset. No ICANN registry offers a comparable extension — this namespace exists exclusively on Freename.
Onchain proof of ownership
The Freename registry provides immutable onchain proof of TLD ownership. Every credential issued under .planetfitness is permanently timestamped and auditable without reference to any third-party system.
Trademark-independent asset
Freename TLDs operate outside ICANN's jurisdiction. The .planetfitness TLD is a blockchain asset held in a crypto wallet — its ownership is determined by the onchain record, not by trademark registrations.
Royalty income potential
The .planetfitness TLD owner earns royalties from every second-level domain registered beneath it. The namespace has income-generating potential beyond the one-time sale value.
How a .planetfitness namespace transaction closes
Submit an inquiry through the peaky.broker contact form. Reference .planetfitness specifically.
Valuation information and transaction terms provided by email within 48 hours.
Buyer sends formal purchase confirmation by email.
TLD transfer via Freename platform. Onchain transaction hash delivered to both parties.
peaky.broker manages enquiries for the .planetfitness namespace on behalf of its current operator. All initial contact is handled by email. Valuation information and transaction terms available on request to qualified buyers.